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SEAT to unveil two-pronged campaign - 14 Aug 2008

SEAT is set to launch an integrated marketing campaign to promote its latest Ibiza model, backed by a summer awareness push highlighting the car brand’s performance credentials.

The campaign to promote the new SEAT Ibiza will focus on the design and technological advances of the new model, and will target existing customers as well as prospects who have recently enquired about the Ibiza.

The through-the-line awareness campaign will focus on SEAT’s performance credentials across its range through online advertising and email, integrated with direct mail, door drops, national press and radio advertising.

Both campaigns have been created by Geronimo and will target men and women aged 18-44. Geronimo has also designed a dedicated microsite to support the campaign.

Head of marketing at SEAT UK Steve Robertson says: “Geronimo produced a campaign that provided the right balance between communicating the brand and offers available.”

Group account director at Geronimo Claire Fox adds: “The distinctive illustrative style commissioned both compliments and makes implicit SEAT’s edgy, contemporary brand values while giving us the space to talk about the offers across the range.”